The essence of any good Client Retention program is to maintain and enhance your relationship with satisfied customers. There are several tactics you can employ to accomplish this including but not limited to these ideas.
To facilitate and manage a robust Client Retention program, most firms will benefit by utilizing a CRM (Customer Relationship Management) tool to manage customer lists, their purchase history and behavior, track individual client milestone events like birthdays and anniversaries, and more. These same CRM tools can also be used to automate marketing and schedule outreach via email, social media, telephone calls, direct mail, etc.
The bottom line is to find ways to STAY IN TOUCH with relevant and meaningful communications with your customers. Think about how you can enrich their experience with you and your firm and create opportunities to surprise and exceed their expectations. Remember that it is infinitely less expensive to market to existing customers than to acquire new ones.
If you need assistance with any of the above, contact RSC Marketing and Advertising. We’re here to help you grow your business!